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Being Brian Atwood

时间:2010-11-24 17:22 来源: http://china.wooshoes.com 作者: 站西鞋城网 浏览:


 

站西城网-鞋业新闻】 It's shortly before noon on a warm fall day in Manhattan's Garment District, and students from the Fashion Institute of Technology are rushing off to classes with portfolios in hand.

Two blocks away and 18 stories up, Brian Atwood is sitting in his apartment, which is meticulously decorated with classic photos of Bianca Jagger and Andy Warhol and towers of architecture books. He is reflective, thinking about how far he's come since his own days on the campus.

"It's come full circle," said the designer, who launched his footwear career in 1996 at Versace.

Atwood, who left his latest high-profile gig at Bally earlier this year after his collections for the fashion house drew mixed reviews, is ready to make it all about him.

"It's a huge moment," he said. "It's been a lot of hard work, [but] everything I'm doing now is completely mine. It's definitely exciting to give all my energy [to my own brand]."

Atwood partnered with The Jones Group in late August to roll out contemporary line B Brian Atwood for fall '11, and he is determined to grow his eponymous collection into a global lifestyle enterprise.

Business is on track to be up more than twofold for 2010, and Atwood has been steadily building his retail roster, which now includes more than 100 doors.

Saks Fifth Avenue has increased its buy significantly over the past year and now carries about 20 styles.

"[Brian] has an incredible sense of color and materials, [and] there is always something new and exciting every season," said Tracy Margolies, VP and DMM of women's footwear at Saks Fifth Avenue.

With strong partnerships in place, the designer is ready to push the boundaries of the label, which racks up about $10 million in sales, according to industry insiders. Atwood is seriously considering branded retail, which could bow by the end of next year, and is eyeing new categories, especially ready-to-wear and handbags. Also on the wish list: men's shoes, jewelry and sunglasses.

Atwood also believes there is major potential in the contemporary segment, which has been a bright spot for many retailers. If all goes according to plan, the designer predicts the lower priced line, set to retail for $200 to $500, could eventually make up about half of his overall business.

The five-year partnership with Jones has afforded Atwood the ability to work with an industry powerhouse, and Jones will become a much bigger player in the designer space.

"[Our strategy is] to nurture design talent into highdemand, global branded businesses, [and] Brian is an ideal fit," said Richard Dickson, CEO of Jones' branded businesses.

While he's been attracting attention from big footwear players, Atwood has also continued to build his following in Hollywood, where he has always had a loyal fan base. "Brian's designs are a true reflection of who he is as a businessman and innovator: sexy, elegant, smart," said Kate Hudson.

There's no bigger Atwood fan than stylist and friend Rachel Zoe, who consistently names the designer's sleek Maniac platform pump as a must-have for the red carpet.

"[Brian] brings my sole fantasies to life again and again with innovation and major style," Zoe said. "Every girl wants to be in a pair of Atwood heels."

That's becoming even more of a reality as his star continues to rise.

"It's all been very organic in coming together in this amazing way," Atwood said. "All of the hard work is paying off."

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