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Brazilian footwear conquering China

时间:2010-01-27 15:00 来源: http://china.wooshoes.com 作者: Lina 浏览:

 【站西城网-鞋业新闻】 Beijing, China, 18 Oct – Brazilian footwear company Porto Alegre Werner, which sells around 1,500 pairs of shoes per year to China, wants to double its sales in the short term, according to the company’s representative in China.

“We want to understand this market better, where we have the opportunity to place an added value product,” said the Werner representative, Leonardo Sauter.

Werner, which manufactures 2,500 pairs of shoes daily and also exports to several European countries and the Middle East, still has a modest level of sales in the Chinese market, which annually consumes 4 billion pairs of shoes.

According to Sauter, however, Asia has a very large and young market that has a lot to offer the Brazilian footwear industry.

At the beginning of October, a mission of 15 businesspeople from the sector visited China with the aim of researching the conditions for sale of luxury shoes to Chinese middle, upper-middle and upper class female consumers.

The mission visited the four largest consumer centers in China: Hong Kong, Beijing, Shanghai and Guangzhou.

The Werner representative said that several local Chinese retailers had been attracted to the Brazilian product due to its quality and design.

The Chinese footwear sector, rather than fighting the entry of foreign brands into the market, has seen their entry into the market as a bonus for its industry.

“The Chinese leather and footwear sector wants more international partnerships, because the Chinese companies need to take on the experience and practices of their foreign counterparts in order to become internationally more competitive,” said Wei Yafei, the director of the Footwear Section of the Chinese Leather and Footwear Sector Association. (macauhub)


 

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